Primary Interests:
- Attitudes and Beliefs
- Culture and Ethnicity
- Persuasion, Social Influence
- Self and Identity
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Sharon Shavitt |
My research focuses on the cross-cultural factors affecting consumer persuasion, self-presentation, and survey responding. This work is at the intersection of consumer psychology and cross-cultural research.
Journal Articles:
- Johnson, T. J., Kulesa, P., Cho, Y. I., & Shavitt, S. (2005). The relation between culture and response styles: Evidence from 19 countries. Journal of Cross-Cultural Psychology, 36(2), 264-277.
- Lalwani, A. K., & Shavitt, S. (in press). The “me” I claim to be: Cultural self-construal elicits self-presentational goal pursuit. Journal of Personality and Social Psychology.
- Lalwani, A., Shavitt, S., & Johnson, T. P. (2006). What is the relation between cultural orientation and socially desirable responding? Journal of Personality and Social Psychology, 90(1), 165-178.
- Lee, K., & Shavitt, S. (in press). Can McDonald’s food ever be considered healthful? Metacognitive experiences affect the perceived understanding of a brand. Journal of Marketing Research.
- Lee, K., & Shavitt, S. (2006). The use of cues depends on goals: Store reputation affects product judgments when social identity goals are salient. Journal of Consumer Psychology, 16(3), 260-271.
- Schlosser, A., & Shavitt, S. (in press). The effect of perceived message choice on persuasion. Journal of Consumer Psychology.
- Shavitt, S., Lalwani, A., Zhang, J., & Torelli, C. (2006). The horizontal/vertical distinction in cross-cultural consumer research. Journal of Consumer Psychology, 16(4), 325-356.
- White, T. B., Zahay, D., Thorbjornsen, H., & Shavitt, S. (2008). Getting too personal: Reactance to highly personalized email solicitations. Marketing Letters, 19, 39-50.
Other Publications:
Courses Taught:
Sharon Shavitt
Department of Business Administration
350 Wohlers Hall
1206 S. Sixth Street
Champaign, IL 61820
United States
Phone: (217) 333-0784
Fax: (217) 333-7410